We’re going to get personal in lesson 5 of our Start a Desktop Publishing Business Email Course. Tell me, what’s so special about you? What makes you unique? How will you convince prospective clients that you’re the designer they should be doing business with?
This and the next few lessons will explore issues related to you, your qualifications, your target market, and how you are going to find customers for your new business.
Missed a lesson? Get it here: http://desktoppub.about.com/c/ec/83lost.htm
Lesson Five
What’s So Special About You?
USP is your unique selling point. Also called your unique selling proposition, it is what sets you and your business — or you as an individual — apart from your competition. It can be an actual fact or a perceived difference or specialty. Every business needs one.
Your Assignment
Develop Your USP
Answer the four questions in this lesson about your business. Pick out at least one key point from your answers to each question. Which one stands out in your mind? Run your ideas past a few trusted friends to find the one that best expresses what is special about what you offer. Now, take what’s unique about your business and express it as a benefit to your customer.
For inspiration, take a look at some examples that a desktop publishing business might use.
Discussion
Talk About Starting a Business
Come to the DTP Classroom to ask questions about any of the topics covered in this email course or other questions you have about learning desktop publishing or starting a freelance design business.
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